“Rejina Pyo Knows Exactly What Women Want To Wear.”
(To get brief background of Rejina Pyo Brand, I recommend to watch above Youtube videos in advance to understand this post well.)
Rejina Pyo is a London based fashion brand built upon a philosophy that explores dressing as an everyday phenomenon, both mundane and extraordinary, for women all over the world.
Wanting to contribute something special to this daily ritual, our vision is to create modern, wearable pieces that encourage individual instincts and maintain relevance and quality over time. At a time where the pace of fashion trends has reached new heights, we live in an overstimulating market which presents customers with new choices every week.
It is not concerned with promoting quick or short-term trends, instead this brand is focused on building long term relationships and evolving with our wearers over time.
Below Post is quoted by 5 things to know about the surprise biggest hit of LFW, Rejina Pyo Wirtten By Amy De Klerk
She is a Central Saint Martin’s graduate from Korea
Pyo hails from Seoul and completed her MA in Fashion Design at Central Saint Martins in 2011. Her graduate show was widely praised by critics and she was quickly snapped up to be Roksanda Ilincic’s first assistant, where she worked for three years before setting up her namesake label in 2014.
This marked her brand’s first catwalk show
Although she started the brand over three years ago, SS18 marked Pyo’s first catwalk show, having previously opted for presentations. The setting was London’s Quaker Centre and despite the change in format, the collection was very in keeping with Pyo’s aesthetic, one that her legion of fashionable followers have come to love.
She is a real favorite among influencers
In fact, you’ve probably been eyeing up plenty of her designs for seasons without even knowing it. Style mavens including Camille Charriere, Pandora Sykes and Lisa Aiken are all devoted fans of the brand, often wearing the pieces to shows or shouting about them on Instagram.
She is A Champion of Diversity
Pyo is one modern-day designer who is fighting against fashion’s issues with diversity, whether that be age, size or skin color. Ahead of her catwalk show, Pyo put out a casting call for “confident, unique and inspiring women of ALL ethnicities and ALL ages to participate in a very special paid project (the catwalk show) on the 19th of September”.
Her clothes are wearable (and surprisingly affordable)
While Pyo’s collections are not high-street or even high-end high-street prices, they are certainly not as out of reach as some of the collections presented at LFW. You can pick up a pair of jeans for £270, suede loafers for £359 and the most desirable wool coat for £589. Best of all? The structured, statement pieces are unmistakably stylish, but they are designed for real women with real lives, not just for the catwalk.
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