As part of its partnership with UNICEF, Louis Vuitton is launching a limited collection of Silver Lockit Color bracelets for the summer for the third time.
By purchasing a Silver Lockit Color bracelet, customers have the opportunity to support UNICEF and the commitment of Louis Vuitton for children in emergency situations, such as currently in Mozambique, Malawi and Zimbabwe. UNICEF uses resources locally to help the children who are in the devastated tropical cyclones that have been ravaged by March and April this year. Over 540,000 children have been vaccinated in the past few weeks. Among other things, against measles, which can be life-threatening for children if they are already sick or malnourished.
Since the Silver Lockit was launched in 2016, donations of more than EUR 7 million have been raised as part of the partnership.
The Silver Lockit, modeled on the iconic padlock designed by Georges Vuitton in 1890 to keep customers’ valuable belongings safe, is a symbol of protection. The Silver Lockit stands for Louis Vuitton’s promise to help children in need. By purchasing the Silver Lockit Color bracelet you support UNICEF with a donation of 100 €.
With 100 euros per bracelet sold, Louis Vuitton has already donated over five million dollars to Unicef in the past few months. The # MakeAPromise movement is supported by numerous celebrities who follow Vuitton’s promise to help children in need.
The Lockit bracelet from “Louis Vuitton for Unicef” is available in five different colors. Available in Louis Vuitton stores and online at louisvuitton.com, from 250 euros.
As part of its LOUIS VUITTON for UNICEF partnership and on the occasion of World Children’s Day, Louis Vuitton launches a new Silver Lockit bracelet designed by Sophie Turner.
World Children’s Day, held on November 20th, marks the anniversary of the adoption of the Convention on the Rights of the Child in 1989. It is a day to honor children and mobilize people to help save children’s lives, fight for their rights and help them fulfil their potential. In continuation of its #MAKEAPROMISE campaign, Louis Vuitton, with the help of Sophie Turner, continues its commitment to raise awareness and funds for UNICEF to support the most vulnerable children around the world.
Sophie Turner, English actress and Friend of the House, was invited by Louis Vuitton to design a special Silver Lockit bracelet to help LOUIS VUITTON for UNICEF continue its promise to helping children. Inspired by her notion of luck, the bracelet was designed with braided red and white cord colors with a circular charm rabbit illustration, taken from the design of her most recent tattoo.
The launch of the Silver Lockit by Sophie Turner will be held on November 20th 2018 on louisvuitton.com and in over 160 Louis Vuitton stores worldwide.
Reference
https://eu.louisvuitton.com/eng-e1/articles/louis-vuitton-for-unicef-2018
https://eu.louisvuitton.com/eng-e1/lv-for-unicef/lv-for-unicef
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